About Us
Once a year, when the final school bell rings, The Summer Elf™ appears like magic - leaving behind joy and wonder.
A gift appears. A moment of magic unfolds. And just like that, the last day of school feels as special as Christmas morning.
The Summer Elf™ was created to honor the quiet magic of effort — the kind that builds across a school year, one brave try at a time.
It’s a celebration of growth, grit, and the joy that comes from knowing you did it.
Because childhood is precious — and these are the memories they’ll treasure for a lifetime.
How it Works
1
Get The Summer Elf™ Celebration Collection
This is your starter kit! Includes a storybook, wristband, and plush —everything you need to start the tradition and build the excitement.
2
Learn all about Santa’s summer helpers and their big mission: delivering magical surprises to kids who’ve worked hard all year long.
Read The Summer Elf™ story Together
3
Wear the Wristband & Carry the Magic with You
The wristband is a daily boost of motivation. The plush? A cuddly reminder that The Summer Elf™ is cheering them on until that final school bell rings.
4
The Grand Finale: The Summer HoliYAY!
On the last day of school, The Summer Elf™ “arrives” with a surprise gift—just like Santa on Christmas Eve. It’s a magical way to celebrate effort making the last day of school feel like Christmas morning!
Here's how to share the magic with your child
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Go to the Shop!
Meet The Summer Elves!
